CeBIT 2016

The year of information in digital business transformation

by Bettina Eberhard

Looking at industry predictions, interviews at the occasion of events last year and market feedback, 2016 promises to be a transformational year for information management.

While businesses are going through changes and mastering information value chains is the business priority, there are still several digitization challenges to tackle in a rapidly changing environment.

DATA, INFORMATION AND TRANSFORMATION AT CEBIT 2016

Digital transformation and the role of information within it is the major theme at CeBIT, the first major industry event where we are present again this year. Taking place in March, CeBIT emphasizes “how Europe’s industrial sector is undergoing radical structural change and how digital systems help companies collect, process and analyze enormous amounts of data”.

Bettina Eberhard, Marketing Manager Kodak Alaris Information Management DACH, weighs in as she is already preparing this year’s CeBIT where we hope to meet you. 

THE CHALLENGES OF DIGITIZATION AND LEVERAGING INFORMATION VALUE

The theme of CeBIT 2016 is digital transformation and the event positions itself as the global event for digital business. How does this relate to Kodak Alaris?

Bettina Eberhard: Companies understand that information is the critical component in transforming their businesses in an increasingly digital world. Yet, for many it is still a big challenge. Research from Iron Mountain shows that only 4 percent of organisations can fully leverage the value of the information they hold.

Moreover, knowledge workers often don’t know where the information they need sits, resulting in wasted time, unnecesary costs and thus a negative impact on the bottom line. Finally, there are still too much paper-based and expensive manual processes that slow down the business processes and have a negative impact on customer experience and employee satisfaction.

BUSINESS PRIORITIES DRIVE INFORMATION CAPTURE AND MANAGEMENT NEEDS: STAYING CLOSE TO THE CUSTOMERS

On top of presenting new solutions, Kodak Alaris will focus on vertical industries and specific business challenges. Why is that?

Bettina Eberhard: For businesses it’s essential to let business goals drive their decisions. And these goals are achieved in many ways, depending on the type of company, the way it is structured and what information it needs to capture and turn into processes and outcomes. Furthermore, the needs also depend on very specific challenges which are sometimes linked to the use case and division (accounts payable, HR, customer service, etc.).