A Smarter Way to Work
One of the characteristics of digital transformation is that all enterprises now need to be in the data business. Data has been and continues to be stored in data stores, file shares, document servers and has grown exponentially over time. In fact, IBM estimates that 2.5 quintillion bytes of data are created every day and that 90% of the world’s data has been created in the last two years alone. The issue is that the data is not classified in any systematic way.
Meanwhile, enterprises have gone from mass marketing to "target markets" or "segments" based upon specific demographics to individuals. This change results in an overwhelming amount of data stored for each individual customer. Gone are the days of predicting customer behavior and generating marketing campaigns based upon a group of individuals. Now organizations are collecting, tracking and predicting customer behavior on every click, online purchase or post.
The result: An explosion of information that cannot be stored in the same fashion anymore. We now have to construct our information universe where everyone is unique, the data has meaning and “intelligence” and employees can access it easily.